Waterlog Newsletters

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The Waterlog is our quarterly newsletter for members only. It is available by mail or on the members’ only section of the web site. Contributions are always welcome, please send your ideas for articles, features and photos to the Editor, Sharon Lapstra.

Advertising in the Waterlog

Waterlog Advertising Policy approved by the Board of Directors of the PWDCC August 2005

Classes of Advertising

Member Advertising

Portuguese Water Dogs and/or Portuguese Water Dog Kennels must be current PWDCC members in good standing. There are two classes available in this category:

1. Breeding Related Advertising is classified as:

• Ads that relate to Stud Dog, Brood Bitch, Conformation wins, Litter announcements or any other aspect of breeding.
• Brag Ads for intact dogs

The PWDCC requires members to fully disclose all health data on dogs in breeding related advertising.
Intact dogs under 2 years of age are exempt from OFA by definition, and can be exempt from GM-1 and Optigen testing until their second birthday and can specify “NOT TESTED” for these categories. CERF is still required in advertising intact dogs under 2. See below for more detail.

2. Non-breeding Related Advertising is classified as:

• Memorial Ads for for either intact or spayed and neutered dogs,
• Brag Ads (Event results, etc.) for spayed and neutered pets (see above for intact dogs).

Health data is not required for Memorial ads or brag ads of non-breeding spayed and neutered pets of members. The ad must state “Spayed” or “Neutered” as appropriate.

Commercial Advertising

Advertising from commercial ventures is not restricted to members.

Required Documentation by Advertising Class

1. Breeding Related Advertising, that is, all dogs that are intact require health testing and documentation.

Date of birth must be provided for all dogs.

Only dogs under 2 years of age are exempt from health statements with all health testing completed and documented.

Certificates must always accompany health test claims as documentation.

Health testing required:

Hips OFA, Penhip or OVC certification
Eyes Current CERF# (A dog rated Optigen "C" or "C1" can be featured in a breeding related ad provided it has a current CERF exam form with the diagnosis of PRA as the sole reason for failure), OptiGen tested
GM-1 Individually blood tested for GM-1 with a GM-1 rating of GM-1: NOR, GM1: CAR, N99, N99A, N99L, N95, N95A, N95L, C99, C95, IND or an AP rating.

When advertising the frozen semen of a deceased dog, health certifications must have been in accordance with the PWDCC advertising policy in effect at the time of the dog’s death.

2. Non-breeding Related Advertising

Date of birth must be provided for all dogs.

Vet certificate indicating spaying or neutering must be submitted with ad (annual exam certificate will indicate this, remember to ask your vet at your dog’s annual exam).

Truth In Advertising

If an advertiser provides false information or claims, a notice will be published in the Waterlog and the advertiser will be suspended from advertising for a year. Challenges to claims in Waterlog ads must be submitted in writing to the PWDCC Secretary within 60 days of the appearance of the ad. Upon notification of a challenge by the Secretary, the advertiser will have 30 days in which to submit a response. The PWDCC Board of Directors then will decide the merits of the challenge, notify all parties of its decision, and include the case in the Board meeting minutes.

PWDCA Health & Litter Database

Submitting an ad with health test documentation to the Waterlog for publication, is a great time to enter this same dog and data on the PWDCA Health and Litter Database for inclusion in the PWD database.

Health data must use the following wording:

GM-1 (choose one of the following)
N99, N99L, N99A, N95, N95L, N95A, C99, C95, IND, AP, GM-1 NOR, GM-1 CAR, GM-1 NOT TESTED (acceptable for dogs under 2 years of age only)

Hips (choose one of the following)
OFA #
TOO YOUNG TO OFA (acceptable for dogs under 2 years of age only)
OFA PENDING, RADIOGRAPHS SUBMITTED (acceptable one time only on dogs between 2 and 3 years of age)
OFA FAILED

Eyes
CERF (choose one of the following)
• CURRENT CERF # (current is within 12 months of ad submission)
• EYES CLEAR, CERF # PENDING (with copy of exam form)
• CERF FAILED (A dog rated Optigen "C" or "C1" can be featured in a breeding related ad provided it has a current CERF exam form with a diagnosis of PRA as the sole reason for failure)
Optigen (Choose one of the following)
• OPTIGEN A, A1, B, B1, or C, C1 or Normal, Carrier, Affected (new rating system 2005)
• OPTIGEN NOT TESTED (acceptable for dogs under 2 years of age only)

Ads will not be accepted if information is incomplete or not stated using the acceptable wording.

Optional

Ads may include the following in a dog’s health statement using only the wording below.
• OFA EL# - OFA Elbow certification
• PENNHIP% - PennHIP Laxity Profile Ranking (indicated by percentage)
• ERG - dog’s status to be stated with name of facility, year and dog’s age in months, example: ERG-CRN/95-24 means ERG done at Cornell University in 1995 at 24 months.
• DNA Profile

Where to find Health Testing Information

GM-1 Test
Instructions and Application available on the PWDCA web site. www.pwdca.org/GM1app.html
Optigen Test
For genetic testing for Progressive Retinal Atrophy (PRA)
contact: OPTIGEN, LLC at 607-257-0301 or visit their web site at www.optigen.com
PennHip Test
OVC 519-767 502 www.ovc.uoguelph.ca/vth/referring_vet/hospital_services/services_detail.shtm

Waterlog Advertising Rates/Schedule

Business Card PWDCC Members and Breeders or Commercial Advertisers

Card placement for one year (4 issues, Feb., May, Aug. Nov.) for $50.00 colour, $25.00 black and white.
Supply clean printed card for scanning or Illustrator vector eps, or tiff file, see below for more details.

Ad art must be supplied in Illustrator Outline EPS or MAC QuarkXpress format with fonts and hi-res images and emailed to roslyn@pwdcc.org.

Hardcopy printouts should be supplied as well. Email roslyn@pwdcc.org to notify us that you have sent us a disc. Include a PDF of the files for confirmation.

Please book advertising space with Sharon Lapstra our editor, sharon.lapstra@rogers.com, as far in advance as possible and no later than the art due date.

Advertising art (files, photos, text) due the first of month for quarterly Waterlog:

Send CDs and hardcopy source material to

Roslyn Eskind, Roslyn Eskind Associates Limited,
471 Richmond Street West, suite 200,
Toronto, ON, Canada M5V 1X9

tel. 416 504-6075, fax 416 504 6085, roslyn@pwdcc.org.
Enclose a stamped return envelope if you want your material returned.